July 7, 2011

Yamerra Attends the 2011 HBA Global Beauty Expo

The Yamerra family recently attended the HBA Global Beauty Expo at Jacob Javits Center. This is a major beauty and skincare event for companies in the industry from all over the world. There were over 200 companies representing and displaying new and upcoming beauty products and trends. This is such an important event because it features a wide spectrum of new ingredients, solutions, supplier resources in order to help beauty companies discover and provide what consumers really want when it comes to skincare and beauty maintenance.

The event hosted several seminars which included, "The Future of Skincare" "What Women Want", and celebrity makeup artist Eve Pearl did a lecture on the latest makeup tips for 2012. There were also some companies that featured green alternatives to packaging such as Tarte Cosmetics which uses Bamboo instead of plastic to package products. As you know, Yamerra is definitely a fan of this effort to reduce the use of plastic!  

After listening to beauty experts and companies attempt to figure out how to please and satisfy the consumer year after year, I ask you readers two questions:  Do you think that skincare and beauty companies continue to satisfy the needs of consumers as it pertains to beauty and skincare? Do you think something is missing?

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